Makeup should be fun, flattering and easy to learn. This category begins with the fundamentals for beginners and extends to product comparisons, special-occasion looks and fragrance, so you can build skills and a kit that fit your face and your budget.
Technique how-tos
Step-by-step guides cover the basics: applying foundation and concealer, adding highlighter, drawing eyeliner and blending eyeshadow. We focus on the small adjustments that make a big difference, such as tools, order of application and what to do for hooded eyes.
Foundation and complexion
This main sub-topic is about getting base products right. It covers finding your shade and undertone, choosing formulas for dry, oily or mature skin, comparing drugstore and prestige options, and understanding concealers, tinted moisturizers and primers.
Lipstick and lip liner
Lip color can change an entire look. Guides here explain finishes and types of lipstick, shades for different skin tones, how to line and shape lips and which formulas stay comfortable on dry lips.
Lashes and lash lifts
From mascara and false lashes to lash lifts, lash extensions and magnetic options, this sub-topic helps you compare results, upkeep, cost and how long each option lasts, and what to ask a technician before booking.
Looks for every occasion
Everyday, natural and mature-skin looks keep makeup simple. For weddings, we cover bridal and guest makeup, trial runs and budgeting for hair and makeup.
Product roundups and brushes
Research-based roundups and reviews compare mascara, foundations, brushes and more. You will also find advice on cleaning brushes and sponges.
Women’s fragrance
We explain the difference between concentrations like eau de parfum and eau de toilette, where to apply perfume and how to make a scent last longer.